Passage One
Read the text and answer questions 1-13.
Passage Two
Read the text and answer questions 14-26.
Passage Three
Read the text and answer questions 27-40.
The Blockbuster Phenomenon: a new museum trend
Museums in Australia, like other pleasure-giving public organizations, are adapting their activities so that they more closely reflect the marketplace.
A Since the 1980s, the term "blockbuster" has become the fashionable word for spectacular, high-profile museum exhibitions that have the ability to attract large crowds. A blockbuster is a "large-scale loan exhibition that people who normally don't go to museums will stand in line for hours to see" (Elsner 1984). Once the museum that created the exhibition has shown it to their local market, it can be offered to other organisations for a fee. This means that you can boost your own door takings and make money from boosting someone else's door takings.
B While partaking of the excitement of the blockbuster, visitors thus lured are likely to stay longer at the museum. Betty Churcher, when Director of the Australian National Gallery, summed up the new blockbuster creed as follows: The bonus of the blockbuster exhibitions is that people come to see the blockbuster and they stay to look at the permanent collection, so you are getting broader exposure for your collection.
C Museums across the UK, USA, Canada and Australia currently operate under a mixed funding model, relying on revenue raised through admission charges and other activities. Maintaining and increasing visitor levels is thus paramount and involves not only creating or hiring blockbuster exhibitions, but providing regular exhibition changes and innovations. In addition, the visiting public have become known as customers rather than visitors, and the skills that are valued in museums to keep the new customers coming through the door have changed. Curators are now administrators and being a museum director no longer requires an Arts degree—but public relations skills are essential if the museum is going to compete with other museums to stage traveling exhibitions which draw huge crowds.
D The convergence of museums, their heritage industry, tourism, profit-making and pleasure-giving has resulted in the new "museology". This has given rise to much debate about whether it is appropriate to see museums primarily as tourist attractions. In literature from both UK and USA, the words that are starting to appear in some descriptions of blockbusters are "less scholarly", "non-elitist" and "popularist", while others extol the virtues of encouraging scholars to co-operate on projects, and to provide exhibitions that cater for a broad selection of community rather than an elite sector. Whatever commentators may think, managers of museums worldwide are looking for artful ways to blend culture and commerce, and blockbuster exhibitions are at the top of the list.
E But do blockbusters held in public institutions really create a surplus to fund other activities? If the bottom line is profit, then according to the records of many major museums blockbusters do make money. For museums in some countries, it may be the money that they require to replace parts of their collections or to fix buildings that are in need of attention. For some museums in Australia, it may be the opportunity to illustrate that they are attempting to pay their way by recovering part of their operating costs. Also, creating or hiring a blockbuster has many positive spin-offs: blockbusters mean crowds, and crowds are good for the local economy, providing increased trade for shops, hotels, restaurants, the transport industry and retailers. The argument that the arts provide sustained economic benefits has been well illustrated in impact studies in the USA and UK.
F However, blockbusters require large capital expenditure and draw on resources across all branches of an organization, and the costs don’t end there. There is a Human Resource Management cost in addition to a measurable “real” dollar cost. Receiving a touring exhibition draws resources from across functional management structures in project management style. Everyone, from general labourers to building services, front of house, technical, promotional, educational and administrative staff, is required to perform additional tasks. Furthermore, as an increasing number of institutions try their hand at increasing visitor numbers and membership (and therefore revenue) by staging blockbuster exhibitions, it may be less likely that blockbusters will continue to provide a surplus to subsidize other activities due to the competitive nature of the market.
G It has been illustrated in both the UK and USA that the blockbuster ideology has resulted in the false expectation that the momentum required to stage blockbusters can be maintained continually. Creating, mounting or hiring blockbusters is exhausting, with the real costs throughout an institution difficult to calculate. Secondly, as some analyses have argued, the “keep keeping” mentality and cost-benefit analysis and a pure concentration on the bottom line can squeeze substance out of an exhibition. Taking out substance can be a recipe for blockbuster failure and therefore financial failure.
H Perhaps the best pathway to take is one that balances both blockbusters and regular exhibitions. However, this easy middle ground may only work if you have enough space, and have alternate sources of funding to continue to support the regular, less exciting fare. Perhaps the advice should be to make sure that you find out what your local community wants from you and make sure that your regular activities and exhibitions are more engaging.
Saving the Bittern
A The bittern, a British waterbird, does not have a good record as far as survival is concerned. By 1886, habitat destruction and other pressures had pushed it close to extinction. Fortunately, it recovered a decade later, and in 1950 the numbers of male bitterns rose to a peak of about 70. By the 1980s, however, it was clear that the bird was in trouble again. The bittern needs extensive wet reedbeds to survive, and long periods of drainage, pollution and lack of management had destroyed most of its habitat. By 1997, it again faced imminent extinction. To prevent this, the British government set up a plan for the bittern, aiming to establish a population of 50 males by 2010. However, this target was reached six years early, a rate of recovery faster than anyone had dared hope for. The Royal Society for the Protection of Birds (RSPB) now claims the bittern as one of Britain’s greatest wildlife success stories, since figures reveal that the number of these rare birds has increased fivefold in just seven years.
B Bitterns have feathers that help them to conceal themselves and a shy nature; they usually remain hidden within the cover of reedbed vegetation. Our first challenge was to develop standard methods to monitor their numbers. The booming call of the male bittern is its most distinctive feature during the breeding season, and we developed a method to count them using the sound patterns unique to each individual. This not only allowed us to estimate local survival of males from one year to the next.
C Our first direct understanding of what breeding bitterns require in their ideal habitat came from comparisons of reedbed sites that had lost their male birds with those that retained them. This research showed that bitterns had been retained in reedbeds where the natural process of drying out had been slowed through management. Based on this work, broad recommendations on how to manage and rehabilitate reedbeds for bitterns were made, and funding was provided through a European Union (EU) wildlife fund to manage 13 sites within the core breeding range.
D To refine these recommendations and provide fine-scale, quantitative habitat prescriptions on the bitterns’ preferred feeding habitat, we started radio-tracking male bitterns on the RSPB’s Minsmere and Leighton Moss reserves. This showed clear preferences for feeding in the wetter reedbed areas, particularly within reed next to larger open pools. The average home range sizes of the male bitterns we followed (about 20 hectares) provided a good indication of the area of reedbed necessary when managing or creating habitat for this species. Female bitterns undertake all the incubation and care of the young, so it was important to understand their requirements as well. Over the course of our research, we located 87 bittern nests and found that female bitterns preferred to nest in areas of continuous vegetation, well into the reedbed, but where water was still present during the driest part of the breeding season.
E The success of the habitat prescriptions developed from this research has been spectacular. For instance, at Minsmere, male bittern numbers gradually increased from one to ten following reedbed lowering, a management technique designed to halt the drying out process. After a low point of 11 mature males in 1997, bittern numbers in Britain responded to all the habitat management work and started to increase for the first time since 1950.
F The final phase of research involved understanding the diet, survival and dispersal of bittern chicks. To do this, we fitted small radio tags to young bittern chicks in the nest, to determine their fate through to fledging, when they begin to fly, and beyond. Many chicks did not survive to this stage, and starvation was found to be the most likely reason for their demise. The first prey fed to chicks were mainly those species penetrating into the reed edge. So, an important element of recent studies has been development of recommendations on habitat and water conditions to promote native fish populations. Once independent, radio-tagged young bitterns were found to seek out new sites during their first winter; a proportion of these would remain on new sites if the conditions were suitable. A second EU-funded project aims to provide these suitable sites in new areas. A network of 19 sites developed through this partnership project will secure a more sustainable UK bittern population with successful breeding outside of the core area, less vulnerable to chance and sea level rise.
G By 2004, the number of booming male bitterns in the UK had increased to 55. Almost all the increase occurred on those sites undertaking management based on advice from our research. While rescuing the bittern, the work has helped a range of other wetland species such as otters. Although science has been at the core of the recovery story, success has only been achieved through the trust, hard work and dedication of all the managers, owners and wardens of sites that have implemented, in some cases very drastic, management to secure the future of this wetland species in the UK.
The Placebo Effect
With the right encouragement, your mind can convince the body to heal itself!
Want to devise a new form of alternative medical treatment? No problem. Here's the recipe. As a practitioner, be warm, sympathetic, reassuring and enthusiastic. Your treatment should involve physical contact, and each session with your patients should take at least half an hour. Encourage your patients to take an active part in their treatment and understand how their disorders relate to the rest of their lives. Tell them that their own bodies possess the true power to heal. Describe your treatment in familiar words, but embroidered with a hint of mysticism: energy fields, flows, meridians, forces, auras, rhythms and the like. Oh, come off it, you're saying. Something like that couldn't possibly work, could it?
Well yes, it could—and often well enough to earn you a living. Many illness types yield to their own, so if you are lucky and administer your treatment at just the right time you'll get the credit. Some of the improvement really would be down to you—not necessarily because you'd recommended ginseng rather than chamomile tea, but because of the paradoxical force known as the placebo effect.
Placebos are treatments that have no direct effect on the body, yet still work because the patient has faith in their power to heal. Most often the term refers to a dummy pill, but it applies just as much to any device or procedure, from a sticking plaster to a crystal. The existence of the placebo effect implies that even a complete fraud could make a difference to someone's health. In fact, the placebo is a powerful part of all medical care, orthodox or otherwise, though its role is often neglected and misunderstood.
At one level, it should come as no surprise that our state of mind can influence our physiology: anger opens the superficial blood vessels of the face; sadness pumps the tear glands. But exactly how placebos work their medical magic is still largely unknown. Most of the research to date has focused on the control of pain. Here, attention has turned to the endorphins—natural substances produced in the brain that help control pain. Any of the neurochemicals involved in transmitting pain impulses or modulating them might also be involved in generating the placebo response, says Don Price, an oral surgeon at the University of Florida.
That case has been strengthened by the recent work of Fabrizio Benedetti of the University of Turin, who showed that the placebo effect can be abolished by a drug, naloxone, which blocks the effects of endorphins. Benedetti induced pain with a pressure cuff on the forearm, using morphine each time to control the pain. On the final day, without saying anything, he replaced the morphine with a saline solution. This still relieved the subjects' pain: a placebo effect. But when he added naloxone to the saline, and blocked the endorphins, the pain relief disappeared. Here was direct proof that the relief of pain by a placebo is carried out, at least in part, by these natural opiates.
Though scientists don't know exactly how placebos work, they have accumulated a fair bit of knowledge about how to trigger the effect. A London rheumatologist found that red dummy capsules made more effective painkillers than blue ones. Another found that injections were better than pills. A third discovered that two identical sugar pills a day were more effective than one. A fourth found that a tranquiliser worked better when pink, a colour more suitable for stimulants. Even branding can make a difference: Aspirin or Tylenol seem more effective than their generic equivalents.
It matters too how the treatment is delivered. Decades ago, when the major tranquiliser chlorpromazine was being introduced, a doctor in Kansas found that the more enthusiastic the doctor, the better the drug performed. A recent survey on doctors' bedside manners found that physicians who adopt a warm, friendly, reassuring manner are more effective than those who are formal and distant.
Warm, friendly and reassuring are precisely what alternative treatment is all about. Many of the ingredients of that opening recipe—the physical contact, generous time, and hints of healing power—are just the kind of things likely to impress patients. It's hardly surprising then that complementary practitioners are generally best at mobilising the placebo effect, says Arthur Kleinman, professor of social anthropology at Harvard University.
Questions 1–4
Reading Passage 1 has eight paragraphs, A–H.
Which paragraph contains the following information?
Write the correct letter, A–H, in boxes 1–4 on your answer sheet.
NB You may use any letter more than once.
1 the reason why museum directors need to constantly alter and update their exhibits
2 mention of the length of time people will queue up to see a blockbuster
3 terms that people have used when referring to blockbusters
4 the various ways that institutions like museums get financial support
Questions 5–8
Complete the sentences below.
Choose NO MORE THAN THREE WORDS from the passage for each answer.
Write your answers in boxes 5–8 on your answer sheet.
5 These days, museum visitors tend to be referred to as .
6 Museum curators now need rather than academic qualifications.
7 The linking of a range of public institutions that entertain the public is known as .
8 There is discussion about whether museums can be regarded in the same way as other .
Questions 9–10
Choose TWO letters, A–E.
Write the correct letters in boxes 9 and 10 on your answer sheet.
Which TWO of the following are mentioned by the writer as advantages of blockbusters?
A Some of the money they raise can be used for structural repairs.
B They can provide funds to help support amateur artists.
C Local services benefit from the extra business they bring about.
D They encourage overseas workers into the local area.
E They raise employee performance levels.
9
10
Questions 11–13
Choose THREE letters, A–G.
Write the correct letters in boxes 11–13 on your answer sheet.
Which THREE of the following are mentioned by the writer as disadvantages of blockbusters?
A They do not suit museum management styles.
B Specialist business advice has to be paid for.
C They involve an increased workload for personnel.
D They do not increase overall annual visitor numbers.
E They are very tiring to put on.
F What is popular in one country may not be popular in another.
G The content can be weakened through financial pressure.
11
12
13
Questions 14–20
Reading Passage 2 has seven paragraphs, A–G.
Choose the correct heading for each paragraph from the list of headings below.
Write the correct number in boxes 14–20 on your answer sheet.
List of Headings
I Fluctuations in bittern numbers over time
II Research findings on habitat needs of adult bitterns
III Predators in the natural world
IV The importance in the natural world
V Initial habitat investigation and decisions
VI The need for co-operation to ensure nature preservation
VII Impressive results of initial intervention
VIII Determining how many bitterns there are
IX Education as the key to preserving wildlife
14 Paragraph A
15 Paragraph B
16 Paragraph C
17 Paragraph D
18 Paragraph E
19 Paragraph F
20 Paragraph G
Questions 21–25
Choose ONE WORD AND/OR A NUMBER from the passage for each answer.
Write your answers in boxes 21–25 on your answer sheet.
21 When was the bittern population largest?
22 What word is used in the passage to describe the bittern’s character?
23 What is probably the main cause of death of bittern chicks?
24 What food supply do bittern chicks depend on?
25 What other creature mentioned in the passage have also benefited from improvement made to the bittern’s habitat?
Question 26
Choose the correct letter, A, B, C or D.
Write the correct letter in box 26 on your answer sheet.
26 What is the main theme of Reading Passage 2?
Questions 27–31
Complete each sentence with the correct ending, A–H, below.
Write the correct letter, A–H, in boxes 27–31 on your answer sheet.
27 An appointment with an alternative practitioner
28 An alternative practitioner’s explanation of their treatment
29 If alternative practitioners have faith in their treatment, they
30 Quite often, a patient’s illness
31 Conventional doctors are aware of the placebo effect and they
Answer Bank
A should be easy to understand
B can improve without treatment
C can cost the patient less
D ought to last a minimum length of time
E can require a range of different products
F can be described as serious
G should give it greater recognition
H should be able to get a high income
Questions 32–34
Choose the correct letter, A, B, C or D.
Write the correct letter in boxes 32–34 on your answer sheet.
32 In the third paragraph, the writer says that the placebo effect
33 A reference is made to anger and sadness in order to show that
34 [Question missing in the provided set; placeholder for consistency]
Questions 35–40
Do the following statements agree with the claims of the writer in Reading Passage 3?
In boxes 35–40 on your answer sheet, write
- YES if the statement agrees with the claims of the writer
- NO if the statement contradicts the claims of the writer
- NOT GIVEN if it is impossible to say what the writer thinks about this
35 Scientists now have enough information to understand how the placebo effect becomes active in people
36 As a result of experiments, some painkillers have been taken off the market.
37 Individual preference can have an impact on the effectiveness of different brands of headache tablet
38 Doctors expressed a range of views on the drug chlorpromazine when it was first introduced.
39 Ernst’s study had a big influence on doctor’s behavior with patients
40 Alternative practitioners work in a way that is likely to trigger the placebo effect
Results
Score: / 40
IELTS Band:
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IELTS LISTENING TEST 42