IELTS Reading Test 36

IELTS Full Reading Practice
60:00

Passage One

Read the text and answer questions 1-13.

The Blockbuster Phenomenon: a new museum trend

Museums in Australia, like other pleasure-giving public organizations, are adapting their activities so that they more closely reflect the marketplace.

A Since the 1980s, the term "blockbuster" has become the fashionable word for spectacular, high-profile museum exhibitions that have the ability to attract large crowds. A blockbuster is a "large-scale loan exhibition that people who normally don't go to museums will stand in line for hours to see" (Elsner 1984). Once the museum that created the exhibition has shown it to their local market, it can be offered to other organisations for a fee. This means that you can boost your own door takings and make money from boosting someone else's door takings.

B While partaking of the excitement of the blockbuster, visitors thus lured are likely to stay longer at the museum. Betty Churcher, when Director of the Australian National Gallery, summed up the new blockbuster creed as follows: The bonus of the blockbuster exhibitions is that people come to see the blockbuster and they stay to look at the permanent collection, so you are getting broader exposure for your collection.

C Museums across the UK, USA, Canada and Australia currently operate under a mixed funding model, relying on revenue raised through admission charges and other activities. Maintaining and increasing visitor levels is thus paramount and involves not only creating or hiring blockbuster exhibitions, but providing regular exhibition changes and innovations. In addition, the visiting public have become known as customers rather than visitors, and the skills that are valued in museums to keep the new customers coming through the door have changed. Curators are now administrators and being a museum director no longer requires an Arts degree—but public relations skills are essential if the museum is going to compete with other museums to stage traveling exhibitions which draw huge crowds.

D The convergence of museums, their heritage industry, tourism, profit-making and pleasure-giving has resulted in the new "museology". This has given rise to much debate about whether it is appropriate to see museums primarily as tourist attractions. In literature from both UK and USA, the words that are starting to appear in some descriptions of blockbusters are "less scholarly", "non-elitist" and "popularist", while others extol the virtues of encouraging scholars to co-operate on projects, and to provide exhibitions that cater for a broad selection of community rather than an elite sector. Whatever commentators may think, managers of museums worldwide are looking for artful ways to blend culture and commerce, and blockbuster exhibitions are at the top of the list.

E But do blockbusters held in public institutions really create a surplus to fund other activities? If the bottom line is profit, then according to the records of many major museums blockbusters do make money. For museums in some countries, it may be the money that they require to replace parts of their collections or to fix buildings that are in need of attention. For some museums in Australia, it may be the opportunity to illustrate that they are attempting to pay their way by recovering part of their operating costs. Also, creating or hiring a blockbuster has many positive spin-offs: blockbusters mean crowds, and crowds are good for the local economy, providing increased trade for shops, hotels, restaurants, the transport industry and retailers. The argument that the arts provide sustained economic benefits has been well illustrated in impact studies in the USA and UK.

F However, blockbusters require large capital expenditure and draw on resources across all branches of an organization, and the costs don’t end there. There is a Human Resource Management cost in addition to a measurable “real” dollar cost. Receiving a touring exhibition draws resources from across functional management structures in project management style. Everyone, from general labourers to building services, front of house, technical, promotional, educational and administrative staff, is required to perform additional tasks. Furthermore, as an increasing number of institutions try their hand at increasing visitor numbers and membership (and therefore revenue) by staging blockbuster exhibitions, it may be less likely that blockbusters will continue to provide a surplus to subsidize other activities due to the competitive nature of the market.

G It has been illustrated in both the UK and USA that the blockbuster ideology has resulted in the false expectation that the momentum required to stage blockbusters can be maintained continually. Creating, mounting or hiring blockbusters is exhausting, with the real costs throughout an institution difficult to calculate. Secondly, as some analyses have argued, the “keep keeping” mentality and cost-benefit analysis and a pure concentration on the bottom line can squeeze substance out of an exhibition. Taking out substance can be a recipe for blockbuster failure and therefore financial failure.

H Perhaps the best pathway to take is one that balances both blockbusters and regular exhibitions. However, this easy middle ground may only work if you have enough space, and have alternate sources of funding to continue to support the regular, less exciting fare. Perhaps the advice should be to make sure that you find out what your local community wants from you and make sure that your regular activities and exhibitions are more engaging.

Questions 1–4

Reading Passage 1 has eight paragraphs, A–H.

Which paragraph contains the following information?

Write the correct letter, A–H, in boxes 1–4 on your answer sheet.

NB You may use any letter more than once.

1 the reason why museum directors need to constantly alter and update their exhibits

2 mention of the length of time people will queue up to see a blockbuster

3 terms that people have used when referring to blockbusters

4 the various ways that institutions like museums get financial support

Questions 5–8

Complete the sentences below.

Choose NO MORE THAN THREE WORDS from the passage for each answer.

Write your answers in boxes 5–8 on your answer sheet.

5 These days, museum visitors tend to be referred to as .

6 Museum curators now need rather than academic qualifications.

7 The linking of a range of public institutions that entertain the public is known as .

8 There is discussion about whether museums can be regarded in the same way as other .

Questions 9–10

Choose TWO letters, A–E.

Write the correct letters in boxes 9 and 10 on your answer sheet.

Which TWO of the following are mentioned by the writer as advantages of blockbusters?

A Some of the money they raise can be used for structural repairs.

B They can provide funds to help support amateur artists.

C Local services benefit from the extra business they bring about.

D They encourage overseas workers into the local area.

E They raise employee performance levels.

9

10

Questions 11–13

Choose THREE letters, A–G.

Write the correct letters in boxes 11–13 on your answer sheet.

Which THREE of the following are mentioned by the writer as disadvantages of blockbusters?

A They do not suit museum management styles.

B Specialist business advice has to be paid for.

C They involve an increased workload for personnel.

D They do not increase overall annual visitor numbers.

E They are very tiring to put on.

F What is popular in one country may not be popular in another.

G The content can be weakened through financial pressure.

11

12

13

Questions 14–20

Reading Passage 2 has seven paragraphs, A–G.

Choose the correct heading for each paragraph from the list of headings below.

Write the correct number in boxes 14–20 on your answer sheet.

List of Headings

I Fluctuations in bittern numbers over time

II Research findings on habitat needs of adult bitterns

III Predators in the natural world

IV The importance in the natural world

V Initial habitat investigation and decisions

VI The need for co-operation to ensure nature preservation

VII Impressive results of initial intervention

VIII Determining how many bitterns there are

IX Education as the key to preserving wildlife

14 Paragraph A

15 Paragraph B

16 Paragraph C

17 Paragraph D

18 Paragraph E

19 Paragraph F

20 Paragraph G

Questions 21–25

Choose ONE WORD AND/OR A NUMBER from the passage for each answer.

Write your answers in boxes 21–25 on your answer sheet.

21 When was the bittern population largest?

22 What word is used in the passage to describe the bittern’s character?

23 What is probably the main cause of death of bittern chicks?

24 What food supply do bittern chicks depend on?

25 What other creature mentioned in the passage have also benefited from improvement made to the bittern’s habitat?

Question 26

Choose the correct letter, A, B, C or D.

Write the correct letter in box 26 on your answer sheet.

26 What is the main theme of Reading Passage 2?




Questions 27–31

Complete each sentence with the correct ending, A–H, below.

Write the correct letter, A–H, in boxes 27–31 on your answer sheet.

27 An appointment with an alternative practitioner

28 An alternative practitioner’s explanation of their treatment

29 If alternative practitioners have faith in their treatment, they

30 Quite often, a patient’s illness

31 Conventional doctors are aware of the placebo effect and they

Answer Bank

A should be easy to understand

B can improve without treatment

C can cost the patient less

D ought to last a minimum length of time

E can require a range of different products

F can be described as serious

G should give it greater recognition

H should be able to get a high income

Questions 32–34

Choose the correct letter, A, B, C or D.

Write the correct letter in boxes 32–34 on your answer sheet.

32 In the third paragraph, the writer says that the placebo effect




33 A reference is made to anger and sadness in order to show that




34 [Question missing in the provided set; placeholder for consistency]




Questions 35–40

Do the following statements agree with the claims of the writer in Reading Passage 3?

In boxes 35–40 on your answer sheet, write

  • YES if the statement agrees with the claims of the writer
  • NO if the statement contradicts the claims of the writer
  • NOT GIVEN if it is impossible to say what the writer thinks about this

35 Scientists now have enough information to understand how the placebo effect becomes active in people

36 As a result of experiments, some painkillers have been taken off the market.

37 Individual preference can have an impact on the effectiveness of different brands of headache tablet

38 Doctors expressed a range of views on the drug chlorpromazine when it was first introduced.

39 Ernst’s study had a big influence on doctor’s behavior with patients

40 Alternative practitioners work in a way that is likely to trigger the placebo effect